Jennifer Fan


As VP of Digital at Caravan, Jennifer brings experience in strategic and e-commerce roles with entrepreneurial, growth stage and post-IPO consumer-facing companies.

Most recently, Jennifer was Chief Digital Officer at De Soi, a non-alcoholic aperitif brand co-founded by Katy Perry, and AMASS Botanics, a spirits and personal care brand.  Prior to De Soi, Jennifer led Customer Retention at REVOLVE, where she built and launched the company's customer loyalty program, grew retention marketing channels through innovative personalization, and expanded the personal styling program. She was formerly a management consultant with the Boston Consulting Group. Jennifer holds a B.S. in Economics and an MBA from the Wharton School of the University of Pennsylvania.


copyright 2022. caravan